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~person:"Aslam, Faheem"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Chen, Lily Shui-lien"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
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Konsumentenverhalten
Interactive media
6
Interaktive Medien
6
Advertising effects
4
Werbewirkung
4
Fernsehwerbung
3
Internet marketing
3
Online-Marketing
3
Television advertising
3
Belgien
2
Belgium
2
Consumer behaviour
2
Fernsehprogramm
2
Television programme
2
Advertising
1
Advertising industry
1
Agency theory
1
Analysis of variance
1
Betrug
1
Beziehungsmarketing
1
Contract theory
1
Customer satisfaction
1
Digital broadcast
1
Digitaler Rundfunk
1
Fraud
1
Internet
1
Konditionen
1
Kundenzufriedenheit
1
Moral Hazard
1
Moral hazard
1
Online retailing
1
Online-Handel
1
PEoU
1
Prinzipal-Agent-Theorie
1
Relationship marketing
1
Terms and conditions
1
Varianzanalyse
1
Vertragstheorie
1
Viral marketing
1
Virales Marketing
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Aslam, Faheem
Bandyopadhyay, Subhajyoti
Chen, Lily Shui-lien
Pelsmacker, Patrick de
Coffey, Amy Jo
2
Jiang, Zhenhui
2
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Albrecht, Carmen-Maria
1
Amirkhanpour, Monaliz
1
Arghashi, Vahideh
1
Arora, Taanika
1
Awan, Tahir Mumtaz
1
Azar, Salim L.
1
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1
Benbasat, Izak
1
Blankson, Charles
1
Bonetti, Francesca
1
Bornemann, Torsten
1
Botzenhardt, Achim Harald
1
Brown, Mark
1
Camilleri, Mark Anthony
1
Campbell, Colin M.
1
Castleberry, Stephen Bryon
1
Chan, Kimmy Wa
1
Chang, Ying
1
Cheng, Julian Ming Sung
1
Cheung, Man Lai
1
Chiagouris, Larry
1
Chung, Te-Lin Doreen
1
Ciorciari, Joseph
1
Curien, Nicolas
1
Deighton, John
1
Desai, Preyas S.
1
Doh, Sun-Jae
1
Fatima, Tayyba
1
Fazli-Salehi, Reza
1
Fennis, Bob Michaël
1
Fiore, Ann Marie
1
Florenthal, Bela
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
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ECONIS (ZBW)
2
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Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
2
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
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