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~person:"Aslam, Faheem"
~person:"Fazli-Salehi, Reza"
~person:"Hudders, Liselot"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Interactive media
3
Interaktive Medien
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
2
Website
2
website interactivity
2
Advertising effects
1
Brand identification
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Channel interactivity
1
Communal-brand connection
1
Customer satisfaction
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Fundraising
1
Kundenzufriedenheit
1
Markenimage
1
Nonprofit marketing
1
Nonprofit organization
1
Nonprofit-Marketing
1
Nonprofit-Organisation
1
PEoU
1
Parasocial interaction
1
Reviewing channels
1
Self-disclosure
1
Social Web
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Vertriebsweg
1
Viral marketing
1
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Article in journal
Kongressschrift
Aufsatz in Zeitschrift
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Aslam, Faheem
Fazli-Salehi, Reza
Hudders, Liselot
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Albrecht, Carmen-Maria
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Arghashi, Vahideh
1
Awan, Tahir Mumtaz
1
Bornemann, Torsten
1
Cabiddu, Francesca
1
Cauberghe, Veroline
1
Chan, Kimmy Wa
1
Cheung, Man Lai
1
Crawford, Heather
1
Doh, Sun-Jae
1
Dowell, David
1
Duijn, Meryl
1
Fatima, Tayyba
1
Fisk, Raymond P.
1
Frau, Moreno
1
Frigau, Luca
1
Hamilton, Mitchell
1
Hattula, Stefan
1
He, Jiaxun
1
Heinonen, Kristina
1
Hong, Moonki
1
Hoyer, Wayne D.
1
Jahangard, Mahshid
1
Jiang, Zhenhui
1
Kaltcheva, Velitchka D.
1
Kim, Eun-Ho
1
Kim, Eunice
1
Kwon, Eun Sook
1
Latif, Tayyaba
1
Lee, Yunjung
1
Leung, Wilson Ka-shing
1
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International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer marketing
1
Nonprofit and voluntary sector quarterly
1
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ECONIS (ZBW)
3
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Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
2
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
3
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
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