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~person:"Aspara, Jaakko"
~person:"Dibb, Sally"
~person:"O'Cass, Aron"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing : EJM
12
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ECONIS (ZBW)
12
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1
Troubled waters : the transformation of marketing in a digital world
Quinn, Lee
;
Dibb, Sally
;
Simkin, Lyndon
;
Canhoto, Ana …
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2103-2133
Persistent link: https://www.econbiz.de/10011629298
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
4
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
5
Focal versus background goals in consumer financial decision-making : trading of financial returns for self-expression?
Aspara, Jaakko
;
Chakravarti, Amitav
;
Hoffmann, Arvid O. I.
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1114-1138
Persistent link: https://www.econbiz.de/10011338810
Saved in:
6
Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko
;
Chakravarti, Amitav
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
Saved in:
7
Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Dibb, Sally
;
Carrigan, Marylyn
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Saved in:
8
Social marketing : social change
Dibb, Sally
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010189559
Saved in:
9
Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko
;
Tikkanen, Henrikki
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
Saved in:
10
Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko
;
Tikkanen, Henrikki
;
Pöntiskoski, Erik
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 596-630
Persistent link: https://www.econbiz.de/10009010607
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