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~person:"Assael, Henry"
~subject:"Business network"
~subject:"Schätzung"
~subject:"USA"
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From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
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