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~person:"Astous, Alain d'"
~person:"Boronczyk, Felix"
~subject:"Sponsoring"
~type:"article"
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Search: subject:"Kultursponsoring"
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Sponsoring
Sponsorship
13
Sportmarketing
5
Sports marketing
5
Advertising effects
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4
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4
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4
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congruence
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Astous, Alain d'
Boronczyk, Felix
Cornwell, T. Bettina
25
Jensen, Jonathan A.
16
Carrillat, François A.
12
Nufer, Gerd
12
Breuer, Christoph
11
Bruhn, Manfred
11
Grohs, Reinhard
11
Hermanns, Arnold
11
Mazodier, Marc
11
Koronios, Konstantinos
10
O'Reilly, Norm
10
Woisetschläger, David
10
Scheinbaum, Angeline Close
9
Biscaia, Rui
8
Lacey, Russell
8
Bühler, André W.
7
Ko, Yong Jae
7
Kwak, Dae Hee
7
Meenaghan, John A.
7
Rumpf, Christopher
7
Schnittka, Oliver
7
Bouchet, Adrien
6
Cobbs, Joe
6
Cobbs, Joe B.
6
Dalakas, Vassilis
6
Dimitropoulos, Panagiotis
6
Johnston, Margaret A.
6
Weeks, Clinton S.
6
Backhaus, Christof
5
Chien, P. Monica
5
Kim, Yu Kyoum
5
Marwitz, Christian
5
Olson, Erik L.
5
Prendergast, Gerard P.
5
Quester, Pascale
5
Ryan, Annmarie
5
Séguin, Benoit
5
Tyler, B. David
5
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European journal of marketing : EJM
3
Journal of business research : JBR
2
European Sport management quarterly : ESMQ
1
International journal of advertising : the review of marketing communications
1
International journal of sport finance
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & marketing
1
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ECONIS (ZBW)
13
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1
Fans' monetary evaluation of traditional and sponsored stadium names in the German Bundesliga
Boronczyk, Felix
;
Zarins, Niklas
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
6
,
pp. 768-787
Persistent link: https://www.econbiz.de/10013482786
Saved in:
2
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
3
Corruption and sponsor value : an event study analysis
Chakravarti, Pritha
;
Boronczyk, Felix
- In:
International journal of sport finance
16
(
2021
)
1
,
pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
Saved in:
4
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
5
Message personalization and real-time adaptation as next innovations in sport sponsorship management? : how run-of-play and team affiliation affect viewer response
Breuer, Christoph
;
Boronczyk, Felix
;
Rumpf, Christopher
- In:
Journal of business research : JBR
133
(
2021
),
pp. 309-316
Persistent link: https://www.econbiz.de/10012590294
Saved in:
6
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
7
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
8
Leveraging research on activation : Quester and Thompson's (2001) impact on the field of sponsorship
Carrillat, François A.
;
Astous, Alain d'
- In:
Making a difference through marketing : a quest for …
,
(pp. 13-24)
.
2016
Persistent link: https://www.econbiz.de/10011531254
Saved in:
9
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
10
How corporate sponsors can optimize the impact of their message content : mastering the message ; improving the processability and effectiveness of sponsorship activation
Carrillat, François A.
;
Astous, Alain d'
;
Couture, …
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011397053
Saved in:
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