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~person:"Athanasopoulou, Pinelopi"
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Beziehungsmarketing
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Athanasopoulou, Pinelopi
Burmann, Christoph
83
Huber, Frank
34
Phau, Ian
33
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Loureiro, Sandra Maria Correia
29
Melewar, T. C.
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Diamantopoulos, Adamantios
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Bang, Nguyen
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Sattler, Henrik
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Bauer, Hans H.
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De Chernatony, Leslie
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Gierl, Heribert
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Guzman, Francisco
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Romaniuk, Jenni
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Schade, Michael
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Usman, Osly
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Foroudi, Pantea
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Han, Heesup
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Japutra, Arnold
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Baumgarth, Carsten
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Fetscherin, Marc
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Sarkar, Abhigyan
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Christodoulides, George
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King, Ceridwyn
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Wiedmann, Klaus-Peter
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Bruhn, Manfred
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Ekinci, Yuksel
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Gupta, Suraksha
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MacInnis, Deborah J.
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Rahman, Zillur
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Gil Saura, Irene
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Khan, Imran
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Park, C. Whan
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Pelsmacker, Patrick de
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Piehler, Rico
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Veloutsou, Cleopatra
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Journal of retailing and consumer services
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Marketing intelligence & planning
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ECONIS (ZBW)
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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2
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
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