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~person:"Athey, Susan"
~person:"Grusell, Marie"
~person:"Merrill, John Calhoun"
~subject:"Werbung"
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Athey, Susan
Grusell, Marie
Merrill, John Calhoun
Laussel, Didier
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
Saved in:
3
International communication : media, channels, functions
Fischer, Heinz-Dietrich
(
ed.
);
Merrill, John Calhoun
(
ed.
)
-
1970
-
1. ed.
Persistent link: https://www.econbiz.de/10013532947
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