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~person:"Attia, Malak Taher"
~person:"El Badawy, Tarek A."
~subject:"Brand image"
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Attia, Malak Taher
El Badawy, Tarek A.
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International journal of islamic marketing and branding
1
International journal of technology marketing : IJTMkt
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The impact of celebrity endorsement and fit on purchase intentions among Egyptian Muslim males and females
Attia, Samaa Taher
;
Attia, Malak Taher
- In:
International journal of islamic marketing and branding
2
(
2017
)
4
,
pp. 317-334
Persistent link: https://www.econbiz.de/10011857029
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2
Analysing impression management strategies of Egyptian telecommunications companies on social media
El Badawy, Tarek A.
;
Chahine, Rana
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10011738542
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