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~person:"Atwal, Glyn"
~person:"Bezaz, Nora"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Markenimage
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Verpackung
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Children's brand name memorization
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Atwal, Glyn
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International journal of retail & distribution management
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Journal of euromarketing
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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
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2
The impact of product packaging on consumers' purchase decisions within a low involvement product category
Atwal, Glyn
;
Bryson, Douglas
;
Hulten, Peter
- In:
Journal of euromarketing
21
(
2012
)
2/3
,
pp. 124-135
Persistent link: https://www.econbiz.de/10009728876
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