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~person:"Auer-Srnka, Katharina J."
~person:"Wrona, Thomas"
~subject:"Theorie"
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Auer-Srnka, Katharina J.
Wrona, Thomas
Buber, Renate
9
Costa, Carlos A. Bana e
7
Alvarez, Fernando
5
Atkeson, Andrew
5
Holzmüller, Hartmut H.
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Der Markt : international journal of marketing
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The one who sees more is more right : how theory enhances the "repertoire to interpret" in qualitative case study research
Wrona, Thomas
;
Gunnesch, Markus
- In:
Journal of business economics : JBE
86
(
2016
)
7
,
pp. 723-749
Persistent link: https://www.econbiz.de/10011667182
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2
Hypothesen und Vorwissen in der qualitativen Marktforschung
Auer-Srnka, Katharina J.
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 159-172)
.
2009
Persistent link: https://www.econbiz.de/10003827382
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3
Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung : theoretische Betrachtung und Literaturanalyse
Auer-Srnka, Katharina J.
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003901561
Saved in:
4
Fortschritts- und Gütekriterien im Rahmen qualitativer Sozialforschung
Wrona, Thomas
- In:
Fortschritt in den Wirtschaftswissenschaften : …
,
(pp. 189-216)
.
2006
Persistent link: https://www.econbiz.de/10003324178
Saved in:
5
Die Fallstudienanalyse als wissenschaftliche Forschungsmethode
Wrona, Thomas
-
2005
Persistent link: https://www.econbiz.de/10013433054
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