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~person:"Augusto, Mário Gomes"
~person:"Šerić, Maja"
~subject:"Brand equity"
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Brand equity
Brand image
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Markenimage
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Brand loyalty
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Viral marketing
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Customer satisfaction
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Hotel industry
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Hotellerie
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Kroatien
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Markentreue
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Perceived quality
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Structural equation model
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Strukturgleichungsmodell
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Vertrauen
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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brand loyalty
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Brand anthropomorphism
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Brand attitude
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Augusto, Mário Gomes
Šerić, Maja
Guzman, Francisco
7
Gil Saura, Irene
6
Anselmsson, Johan
4
Christodoulides, George
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Dwivedi, Abhishek
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Iglesias, Oriol
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Keller, Kevin Lane
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Lambkin, Mary
3
Liu, Chih-Hsing
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Luce, Fernando Bins
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Markovic, Stefan
3
Oliveira, Marta Olivia Rovedder de
3
Rahman, Mahabubur
3
Silveira, Cleo Schmitt
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Abril Barrie, Carmen
2
Alcántara-Pilar, Juan Miguel
2
Andéhn, Mikael
2
Berenguer Contrí, Gloria
2
Bondesson, Niklas
2
Böger, Daniel
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Chatzipanagiotou, Kalliopi
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Decker, Reinhold
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Desai, Kalpesh Kaushik
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Divakaran, Pradeep Kumar Ponnamma
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Dutta, Kamani
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Farnham, Kevin
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Filieri, Raffaele
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Fuentes-Blasco, María
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Gómez, Mar
2
Han, Sung Ho
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Hanaysha, Jalal
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He, Qiuqin
2
Heinberg, Martin
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International journal of hospitality management
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
5
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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