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~person:"Augusto, Mário Gomes"
~person:"Chahal, Hardeep"
~subject:"Brand equity"
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Brand equity
Brand image
16
Markenimage
16
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Brand
7
Markenartikel
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Customer satisfaction
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Kundenzufriedenheit
6
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
Internet marketing
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Markentreue
4
Online-Marketing
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Social Web
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Social web
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Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
brand loyalty
3
Bank
2
Brand attitude
2
Confidence
2
Consumer-brand identification
2
Customer experience
2
Customer value
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Designation of origin
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Destination management
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Destinationsmanagement
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Dienstleistungsqualität
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Herkunftsbezeichnung
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Holiday behaviour
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International tourism
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Internationaler Tourismus
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Augusto, Mário Gomes
Chahal, Hardeep
Guzman, Francisco
7
Gil Saura, Irene
6
Anselmsson, Johan
4
Christodoulides, George
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Dwivedi, Abhishek
3
Iglesias, Oriol
3
Keller, Kevin Lane
3
Lambkin, Mary
3
Liu, Chih-Hsing
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Oliveira, Marta Olivia Rovedder de
3
Rahman, Mahabubur
3
Silveira, Cleo Schmitt
3
Šerić, Maja
3
Abril Barrie, Carmen
2
Alcántara-Pilar, Juan Miguel
2
Andéhn, Mikael
2
Berenguer Contrí, Gloria
2
Bondesson, Niklas
2
Böger, Daniel
2
Chatzipanagiotou, Kalliopi
2
Decker, Reinhold
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
Dutta, Kamani
2
Farnham, Kevin
2
Filieri, Raffaele
2
Fuentes-Blasco, María
2
Gómez, Mar
2
Han, Sung Ho
2
Hanaysha, Jalal
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He, Qiuqin
2
Heinberg, Martin
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Decision
1
International journal of pharmaceutical and healthcare marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep
;
Dutta, Kamani
;
Rani, Asha
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Saved in:
2
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
3
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
4
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
5
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
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