//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Augusto, Mário Gomes"
~subject:"Brand equity"
~subject:"Willingness to pay"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Willingness to pay
Brand image
9
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Markenimage
9
Brand
7
Markenartikel
7
Beziehungsmarketing
6
Relationship marketing
6
Viral marketing
4
Virales Marketing
4
Brand loyalty
3
Internet marketing
3
Markentreue
3
Online-Marketing
3
Social Web
3
Social web
3
Zahlungsbereitschaftsanalyse
3
brand loyalty
3
Brand attitude
2
Consumer-brand identification
2
Customer satisfaction
2
Kundenzufriedenheit
2
perceived value
2
Bank
1
Banking industry
1
Beer
1
Bier
1
Brand Trust
1
Brand awareness
1
Brand identity
1
Brand love
1
Brand personality
1
Brand social benefits
1
Brand trust
1
Brand-self similarity
1
Brauerei
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Augusto, Mário Gomes
Guzman, Francisco
7
Gil Saura, Irene
6
Anselmsson, Johan
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Liu, Chih-Hsing
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Heinberg, Martin
3
Höfer, Björn
3
Iglesias, Oriol
3
Joshi, Richa
3
Keller, Kevin Lane
3
Lambkin, Mary
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Oliveira, Marta Olivia Rovedder de
3
Phau, Ian
3
Rahman, Mahabubur
3
Silveira, Cleo Schmitt
3
Sreejesh, S.
3
Šerić, Maja
3
Abril Barrie, Carmen
2
Ahn, Jiseon
2
Alcántara-Pilar, Juan Miguel
2
Andéhn, Mikael
2
Berenguer Contrí, Gloria
2
Bilgihan, Anil
2
Bondesson, Niklas
2
Bosch, Volker
2
Burton, Scot
2
Böger, Daniel
2
Chatzipanagiotou, Kalliopi
2
Decker, Reinhold
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
3
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->