//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Augusto, Mário Gomes"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Brand equity
2
Relationship marketing
2
Bank
1
Banking industry
1
Brand
1
Brand attitude
1
Brand awareness
1
Brand loyalty
1
Consumer-based brand equity
1
Consumer-brand identification
1
EWOM
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Markenartikel
1
Markentreue
1
Markenwert
1
Perceived quality
1
Qualitative Methode
1
Qualitative method
1
SEM
1
Structural equation model
1
Strukturgleichungsmodell
1
Viral marketing
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
brand awareness
1
brand equity
1
brand loyalty
1
configurational analysis
1
fsQCA
1
fuzzy sets
1
perceived quality
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
1
Language
All
English
1
Author
All
Augusto, Mário Gomes
Bhat, Savita
2
Chakraborty, Uttam
2
Gil Saura, Irene
2
Alexandris, Kostas
1
Andreu, Luisa
1
Beneke, Justin
1
Bish, Rachael
1
Bosslet, Ronja
1
Brandão, Amélia Maria Pinto da Cunha
1
Carson, Stephen J.
1
Carvalho, Liliana
1
Chahal, Hardeep
1
Cheng, Colin C. J.
1
Chikhalkar, Rekha D.
1
Chinelato, Flavia Braga
1
Cornwell, T. Bettina
1
Curras-Perez, Rafael
1
Delgado-Ballester, Elena
1
Dutta, Kamani
1
Fernandez Sabiote, Estela
1
France, Stephen L.
1
Fuentes-Blasco, María
1
Golob, Urša
1
Gonzalez-Jimenez, Hector
1
Gonçalves Filho, Cid
1
Hesse, Andreas
1
Ho-Dac, Nga N.
1
Hsu, Liwu
1
Huang, Guoqiong Ivanka
1
Häusler, Mariella
1
Kazandjian, Brett
1
Kim, Jaewook
1
Kim, Jewoo
1
Lawrence, Benjamin
1
Liao, Shuling
1
Liao, Yu-Ting
1
Lin, Jia-Yi
1
Mbuyu, Marcelle
1
Moise, Mihaela Simona
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->