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~person:"Augusto, Mário Gomes"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Do high brand equity and very high brand equity require different conditions? : an empirical study using fsQCA
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
International journal of economics and business research
16
(
2018
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011990595
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