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Cracking the code : leveraging consumer psychology to drive profitability
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Qualitative market research : an international journal
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One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin
;
Aung, May
;
Rohani, Khalil
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 300-318
Persistent link: https://www.econbiz.de/10010430685
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Verbal and visual information interaction in print advertisements
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 112-131)
.
2012
Persistent link: https://www.econbiz.de/10009349526
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