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~person:"Aurand, Timothy W."
~person:"Walter, Benjamin von"
~subject:"Leadership"
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Walter, Benjamin von
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Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Mitarbeiter zu Markenbotschaftern machen : Steigerung der Dienstleistungsproduktivität durch Behavioral Branding
Walter, Benjamin von
;
Tomczak, Torsten
;
Henkel, Sven
-
2011
Persistent link: https://www.econbiz.de/10009230985
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Roadmap to Brand Behavior : Mitarbeiter zu Markenbotschaftern machen
Tomczak, Torsten
;
Henkel, Sven
;
Walter, Benjamin von
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 307-325)
.
2009
Persistent link: https://www.econbiz.de/10003883951
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