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~person:"Avagyan, Vardan"
~subject:"Theory"
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Avagyan, Vardan
Dawid, Herbert
10
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Kort, Peter M.
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5
Hsu, David H.
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Sosa, Manuel
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Licensing radical product innovations to speed up the diffusion
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
-
2011
Persistent link: https://www.econbiz.de/10009686905
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2
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs
Avagyan, Vardan
;
Esteban-Bravo, Mercedes
;
Vidal-Sanz, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 780-796
Persistent link: https://www.econbiz.de/10011634062
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