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~person:"Avdaševa, Svetlana B."
~person:"Gupta, Munish Kumar"
~person:"Kerr, Gayle"
~subject:"Delphi technique"
~type:"article"
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Delphi technique
Delphi-Methode
4
Advertising
3
Werbung
3
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Werbewirkung
2
advanced product quality planning (APQP)
2
consumer requirements
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functional cost analysis (FCA)
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functional modeling methods (IDEF)
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house of quality
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open innovation
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quality function deployment (QFD)
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total quality management (TQM)
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2001-2004
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Advertising definition
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Betriebswirtschaftsstudium
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Corporate Governance
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Delphi method
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Avdaševa, Svetlana B.
Gupta, Munish Kumar
Kerr, Gayle
Hsu, Pi-fang
2
Jones, David L.
2
Kaynak, Erdener
2
Abdul Ghani, Kamarulzaman
1
Abdul Ghani, Mohammad Taufiq
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1
Ceren, Altuntaş Vural
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Craighead, Christopher W.
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
2
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
3
Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
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