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~person:"Avdaševa, Svetlana B."
~person:"Gupta, Munish Kumar"
~person:"Kerr, Gayle"
~subject:"Marketingmanagement"
~type:"article"
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Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
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