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~person:"Avdaševa, Svetlana B."
~person:"Gupta, Munish Kumar"
~person:"Kerr, Gayle"
~subject:"Marktforschung"
~type:"article"
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Journal of advertising : official publication of the American Academy of Advertising
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"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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