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~person:"Avdaševa, Svetlana B."
~person:"Gupta, Munish Kumar"
~person:"Kerr, Gayle"
~subject:"Werbewirkung"
~type:"article"
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Werbewirkung
Delphi technique
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advanced product quality planning (APQP)
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consumer requirements
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house of quality
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2001-2004
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Avdaševa, Svetlana B.
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Kerr, Gayle
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International journal of advertising : the review of marketing communications
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Journal of advertising research
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ECONIS (ZBW)
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Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
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2
Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
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