//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Avis, Mark"
~type_genre:"Accompanied by computer file"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Consumer behaviour
2
Digital advertising
2
Internet marketing
2
Konsumentenverhalten
2
Mobile Marketing
2
Mobile marketing
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Brand management
1
Low attention
1
Markenführung
1
Netherlands
1
Niederlande
1
Perception
1
Rational/emotional appeals
1
Social Web
1
Social web
1
Subconscious processing
1
Twitter
1
Utilitarian/hedonic brands
1
Viral marketing
1
Virales Marketing
1
Wahrnehmung
1
Werbung
1
attention
1
familiarity
1
hedonic/utilitarian choice
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Accompanied by computer file
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Avis, Mark
Shankar, Venkatesh
6
Luo, Xueming
5
Fang, Zheng
4
Ghose, Anindya
4
Spann, Martin
4
Cui, Xuebin
3
Dix, Steve
3
Katona, Zsolt
3
Krafft, Manfred
3
Lipsman, Andrew
3
Stephen, Andrew T.
3
Agarwal, Reeti
2
Andrews, Michelle
2
Arnita, Devi
2
Baek, Tae Hyun
2
Bamoriya, Hemant
2
Bart, Yakov
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Brinson, Nancy H.
2
Drennan, Judy
2
Drossos, Dimitris A.
2
Dwivedi, Yogesh Kumar
2
Florido-Benítez, Lázaro
2
Fritz, Wolfgang
2
Fulgoni, Gian M.
2
Gao, Tao
2
Giaglis, George M.
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Ketelaar, Paul E.
2
Khanfar, Nile M.
2
Kumar, Vikas
2
Lawry, Charles Aaron
2
Lemon, Laura L.
2
Lingenfelder, Michael
2
Maseeh, Haroon Iqbal
2
more ...
less ...
Published in...
All
European journal of marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
2
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->