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~person:"Ayanso, Anteneh"
~subject:"Relationship marketing"
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Harnessing the power of social media and web analytics
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Analytics and performance measurement frameworks for social customer relationship management
Ayanso, Anteneh
;
Visser, Derek
- In:
Harnessing the power of social media and web analytics
,
(pp. 132-160)
.
2014
Persistent link: https://www.econbiz.de/10010340869
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