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~person:"Aykol, Bilge"
~subject:"Firm performance"
~subject:"Unternehmen"
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Aykol, Bilge
Jeen Wei Ong
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Effective small and medium-sized enterprise import strategy : its drivers, moderators, and outcomes
Leonidou, Leonidas C.
;
Palihawadana, Dayananda
;
Aykol, Bilge
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 18-39
Persistent link: https://www.econbiz.de/10012872576
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2
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
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3
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains : the moderating effect of international strategy
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 268-280
Persistent link: https://www.econbiz.de/10011312565
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