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~person:"Böcker, Jens"
~person:"Classen, Moritz"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"Services marketing"
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Services marketing
B-to-B-Marketing
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Lieferantenmanagement
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00.09.1995
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Böcker, Jens
Classen, Moritz
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Gabler Edition Wissenschaft
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
4
Marketing für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
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