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~person:"Böcker, Jens"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Schwarting, Ulf"
~subject:"Dienstleistungsmarketing"
~subject:"Services marketing"
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Search: subject:"B-to-B-Marketing"
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Dienstleistungsmarketing
Services marketing
B-to-B-Marketing
20
Business-to-business marketing
20
Business-to-Business-Marketing
9
Investitionsgütermarketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Marketingmanagement
7
Bundling strategy
6
Leistungsbündel
6
Marketing management
6
Theorie
6
Theory
6
Kundenorientierung
5
Deutschland
4
Germany
4
Marketing
4
Beschaffung
3
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Customer integration
3
Direktmarketing
3
International marketing
3
Internationales Marketing
3
Kundenintegration
3
Procurement
3
Relationship marketing
3
Value creation
3
00.09.1995
2
Dienstleistungsmanagement
2
Kaufverhalten
2
Kundenmanagement
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Product design
2
Produktgestaltung
2
Service management
2
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Böcker, Jens
Godefroid, Peter
Jacob, Frank
Schwarting, Ulf
Hüttner, Manfred
3
Kleinaltenkamp, Michael
3
Weiber, Rolf
3
Doerr, John E.
2
Garry, Tony
2
Lusch, Robert F.
2
Meffert, Heribert
2
Minculescu, Ioana
2
Rühlig, Ralph
2
Schultz, Mike
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
Agyei, Paul Mensah
1
Ahsen, Anette von
1
Balaraman, Pravin
1
Baynast, Arnaud de
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1
Dayan, Mumin
1
De Villiers, Jacobus Christiaan
1
Diehl, Hans-Jörg
1
Dobmeier, Mirjam Theres Elisabeth
1
Dreher, Sebastian
1
Engelsleben, Tobias
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Gabler Edition Wissenschaft
1
Source
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ECONIS (ZBW)
5
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1
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Ahsen, Anette von
;
Schwarting, Ulf
-
1999
-
2., erg. Aufl.
Persistent link: https://www.econbiz.de/10001364340
Saved in:
4
Marketing für Leistungssysteme
Böcker, Jens
-
1995
Persistent link: https://www.econbiz.de/10000902628
Saved in:
5
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
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