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~person:"Böckermann, Gregor"
~person:"Kardes, Frank R."
~source:"econis"
~subject:"Theorie"
~type_genre:"Konferenzschrift"
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R.
(
ed.
);
Herr, Paul M.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002454921
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