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~person:"Bühler, André W."
~person:"Cobbs, Joe"
~person:"Inoue, Yuhei"
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Sportmarketing
37
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Bühler, André W.
Cobbs, Joe
Inoue, Yuhei
Nufer, Gerd
31
Funk, Daniel C.
22
Ko, Yong Jae
21
Biscaia, Rui
19
Kunkel, Thilo
19
Heere, Bob
16
McDonald, Heath
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Breuer, Christoph
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Dwyer, Brendan
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Drayer, Joris
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Kim, Yu Kyoum
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Kwak, Dae Hee
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O'Reilly, Norm
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Pedersen, Paul M.
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James, Jeffrey D.
13
Shapiro, Stephen L.
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Bühler, André
12
Chadwick, Simon
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Cornwell, T. Bettina
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Greenwell, T. Christopher
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Woratschek, Herbert
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Zhang, James J.
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Ballouli, Khalid
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Byon, Kevin K.
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Doyle, Jason P.
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Uhrich, Sebastian
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Yoshida, Masayuki
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Desbordes, Michel
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Koronios, Konstantinos
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Cho, Heetae
9
Dickson, Geoff
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Jensen, Jonathan A.
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
8
Journal of sport management : the official journal of the North American Society of Sport Management
5
International sports marketing : principles and perspectives
4
Sport management review
4
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
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The Routledge companion to contemporary brand management
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ECONIS (ZBW)
37
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1
Drivers of the perceived social impact of the Super Bowl : mediation and moderation analyses
Wu, Ji
;
Orr, Madeleine
;
Inoue, Yuhei
;
Chang, Yonghwan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 837-852
Persistent link: https://www.econbiz.de/10014430838
Saved in:
2
Leveraging sport events for sustainable sport participation : how schools contribute to sport development through events
Aizawa, Kurumi
;
Orr, Madeleine
;
Inoue, Yuhei
;
Nagazumi, Jin
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 662-682
Persistent link: https://www.econbiz.de/10014283267
Saved in:
3
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
4
"Sport is double-edged" : a delphi study of spectator sport and population health
Berg, Brennan K.
;
Inoue, Yuhei
;
Bowers, Matthew T.
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10013325427
Saved in:
5
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
6
The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
7
Social and charitable impacts of a charity-affiliated sport event : a mixed methods study
Inoue, Yuhei
;
Heffernan, Caroline
;
Yamaguchi, Taku
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011866648
Saved in:
8
The effects of implicit team identification (iTeam ID) on revisit and WOM intentions : a moderated mediation of emotions and flow
Chang, Yonghwan
;
Wann, Daniel L.
;
Inoue, Yuhei
- In:
Journal of sport management : the official journal of …
32
(
2018
)
4
,
pp. 334-347
Persistent link: https://www.econbiz.de/10011920109
Saved in:
9
Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei
;
Sato, Mikihiro
;
Filo, Kevin
;
Du, James
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011771891
Saved in:
10
Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity
Cobbs, Joe
;
Sparks, Daniel
;
Tyler, B. David
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011927270
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