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~person:"Bühler, André W."
~subject:"Profisport"
~subject:"Regionalpolitik"
~type_genre:"Book section"
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Sportmarketing
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Sports marketing
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Bühler, André W.
Frick, Bernd
16
Franck, Egon
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Simmons, Robert
9
Szymanski, Stefan
9
Nufer, Gerd
8
Dietl, Helmut
7
Forrest, David
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Fort, Rodney
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Paul, Rodney J.
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Gerrard, Bill
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Lehmann, Erik
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McCann, Philip
5
Prinz, Joachim
5
Weinbach, Andrew P.
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Asheim, Bjørn T.
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Bühler, André
4
Cappellin, Riccardo
4
Daumann, Frank
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Hamil, Sean
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Hopwood, Maria
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Kaiser, Sebastian
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Trippl, Michaela
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Elter, Vera-Carina
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Horváth, Gyula
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International sports marketing : principles and perspectives
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
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ECONIS (ZBW)
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1
International
sports
marketing : summary and outlook
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 379-392)
.
2014
Persistent link: https://www.econbiz.de/10010246748
Saved in:
2
What corporate management can learn from
sports
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 357-377)
.
2014
Persistent link: https://www.econbiz.de/10010246749
Saved in:
3
Sports
marketing in Western Europe
Nufer, Gerd
;
Bühler, André W.
- In:
International sports marketing : principles and perspectives
,
(pp. 111-135)
.
2014
Persistent link: https://www.econbiz.de/10010246759
Saved in:
4
Kult, Tradition, Champions, lokale Helden und Retorte : eine empirische Markenklassifizierung im Sport
Bühler, André W.
;
Scheuermann, Thorsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 125-143)
.
2014
Persistent link: https://www.econbiz.de/10010354124
Saved in:
5
Marketing im Sport
Bühler, André W.
;
Nufer, Gerd
- In:
Marketing im Sport : Grundlagen, Trends und …
,
(pp. 25-61)
.
2011
Persistent link: https://www.econbiz.de/10008738201
Saved in:
6
Die Beziehungsqualität zwischen Sponsoringpartnern : dargestellt am Beispiel des deutsch-englischen Profifußballs
Bühler, André W.
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 35-44)
.
2007
Persistent link: https://www.econbiz.de/10003735239
Saved in:
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