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~person:"Bühler, André W."
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Bühler, André W.
Esch, Franz-Rudolf
129
Burmann, Christoph
125
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90
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
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Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
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2
Kult, Tradition, Champions, lokale Helden und Retorte : eine empirische Markenklassifizierung im Sport
Bühler, André W.
;
Scheuermann, Thorsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 125-143)
.
2014
Persistent link: https://www.econbiz.de/10010354124
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