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~person:"Büttgen, Marion"
~person:"Henkel, Sven"
~person:"Manaresi, Francesco"
~person:"Stahl, Konrad"
~type:"article"
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
The economic journal : the journal of the Royal Economic Society
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ECONIS (ZBW)
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Inelastic buyers and competition
Calzolari, Giacomo
;
Ichino, Andrea
;
Manaresi, Francesco
; …
- In:
The economic journal : the journal of the Royal …
128
(
2018
)
615
,
pp. 2843-2875
Persistent link: https://www.econbiz.de/10011951150
Saved in:
2
Emotionen aus Sicht der Kommunikation
Scharfenberger, Philipp
;
Tomczak, Torsten
;
Henkel, Sven
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 3-15)
.
2010
Persistent link: https://www.econbiz.de/10008773288
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