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~person:"Büttner, Miriam"
~person:"Kuester, Sabine"
~person:"Tam, Leona"
~subject:"Theorie"
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Brand loyalty
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Consumer behaviour
5
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Büttner, Miriam
Kuester, Sabine
Tam, Leona
Ederer, Florian
4
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2
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2
Jing, Bing
2
Mohan Raj, Prasanna
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Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
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Marketing letters : a journal of research in marketing
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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ECONIS (ZBW)
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Mining unstructured data for market insights : a study of representation learning and its value for marketing
Borchers, Oliver
-
2020
Persistent link: https://www.econbiz.de/10012392551
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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3
Phänomen Luxusmarke : identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
(
contributor
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003636982
Saved in:
4
Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität
Büttner, Miriam
;
Huber, Frank
;
Regier, Stefanie
; …
-
2008
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013516993
Saved in:
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