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~person:"Büttner, Oliver B."
~subject:"Beziehungsmarketing"
~subject:"Firmenimage"
~subject:"Retail trade"
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Beziehungsmarketing
Firmenimage
Retail trade
Consumer behavior
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Büttner, Oliver B.
Balmer, John M. T.
5
Dagger, Tracey S.
4
He, Hongwei
4
Harris, Lloyd C.
3
Kitchen, Philip J.
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Melewar, T. C.
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Zielke, Stephan
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Balmern, John M. T.
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Bijmolt, Tammo H. A.
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De Chernatony, Leslie
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Fernie, John
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Florack, Arnd
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Foroudi, Mohammad Mahdi
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Foroudi, Pantea
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Guenzi, Paolo
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Göritz, Anja
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Leeflang, Peter
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Maklan, Stan
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Paulssen, Marcel
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Phau, Ian
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Quester, Pascale G.
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Roulet, Raphael
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Vlachos, Pavlos A.
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Zhu, Weichun
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Abosag, Ibrahim
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Abratt, Russell
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European journal of marketing : EJM
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ECONIS (ZBW)
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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
2
Shopping orientation as a stable consumer disposition and its influence on consumers' evaluations of retailer communication
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1026-1045
Persistent link: https://www.econbiz.de/10010388098
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