//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ba, Sulin"
~person:"Chen, Haipeng"
~subject:"Loyalty program"
~subject:"keyword sponsored search"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Loyalty program
keyword sponsored search
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Sales promotion
3
Verkaufsförderung
3
Viral marketing
3
Virales Marketing
3
Gastronomie
2
Kundenbindungsprogramm
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Restaurant industry
2
Advertising effects
1
E-commerce
1
Electronic Commerce
1
Product quality
1
Produktqualität
1
Schifffahrt
1
Search engine
1
Shipping
1
Social Web
1
Social web
1
Suchmaschine
1
Werbewirkung
1
construal level
1
coupon
1
free shipping
1
online consumer reviews
1
online coupon
1
online review
1
perceived product quality
1
perceptions of monetary savings
1
product price
1
product sales
1
promotional marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ba, Sulin
Chen, Haipeng
Bijmolt, Tammo H. A.
4
Nevo, Aviv
3
Verhoef, Peter C.
3
Wolfram, Catherine D.
3
Bauer, Hans H.
2
Breugelmans, Els
2
Dorotic, Matilda
2
Ekinci, Emre
2
Görtz, Gunnar
2
Kaiser, Thomas
2
Kauhanen, Antti
2
Li, Zonghuo
2
Natter, Martin
2
Nies, Salome
2
Pandey, Neeraj
2
Park, Young-Hoon
2
Reutterer, Thomas
2
Waldman, Michael
2
Winkelmann, Axel
2
Allen, Beth Elaine
1
Andrews, Michelle
1
Ansari, Asim
1
Argo, Jennifer
1
Argo, Jennifer J.
1
Becker, Jörg
1
Beverungen, Daniel
1
Boon, Edward
1
Boztuğ, Yasemin
1
Brečić, Ružica
1
Call, Guido
1
Capizzani, Mario
1
Cassia, Fabio
1
Chen, Yongmin
1
Cheng, T. C. E.
1
Cheng, Xianghui
1
Clark, Ronald A.
1
Collard, Christophe
1
Cox, Carmen
1
more ...
less ...
Published in...
All
Information systems research : ISR
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
2
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->