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~person:"Baños-Pino, José"
~person:"Madrigal, Robert"
~subject:"Television programme"
~subject:"Werbewirkung"
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Baños-Pino, José
Madrigal, Robert
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Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes
Baños-Pino, José
;
Péred, Levi
;
Puente, Victor
; …
- In:
Contemporary research in sports economics : proceedings …
,
(pp. 207-229)
.
2014
Persistent link: https://www.econbiz.de/10010425668
Saved in:
2
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
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