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~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~subject:"Business network"
~subject:"Kommunikation"
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Search: subject:"B-to-B-Marketing"
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Business network
Kommunikation
B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
6
Supplier relationship management
6
Marketing management
5
Marketingmanagement
5
Unternehmensnetzwerk
5
Beziehungsmarketing
4
Project management
4
Projektmanagement
4
Relationship marketing
4
Business-to-Business-Marketing
3
Organisationsstruktur
3
Organizational structure
3
Beschaffungsmarketing
2
Bundling strategy
2
Communication
2
Customer value
2
Deutschland
2
Germany
2
Kundenwert
2
Leistungsbündel
2
Sensemaking approach
2
Sensemaking-Ansatz
2
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2
Theory
2
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1
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1
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1
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International business
1
International management
1
International marketing
1
Internationales Management
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Internationales Marketing
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Baaken, Thomas
Cova, Bernard
Henneberg, Stephan
11
Naudé, Peter
8
Ellis, Nick
4
Johnston, Wesley J.
4
La Rocca, Antonella
4
Masciadri, Peter
4
Rod, Michel
4
Snehota, Ivan
4
Zupancic, Dirk
4
Andersen, Poul Houman
3
Bruhs, Sarah Maria
3
Cantù, Chiara
3
Corsaro, Daniela
3
Julkunen, Saara
3
Koponen, Jonna
3
Lowe, Sid
3
Mitrega, Maciej
3
Mouzas, Stefanos
3
Prévot, Frédéric
3
Purchase, Sharon
3
Ramos, Carla
3
Spencer, Robert
3
Zolkiewski, Judy
3
Abrahamsen, Morten H.
2
Askarany, Davood
2
Camarero Izquierdo, Carmen
2
Canavari, Maurizio
2
Cartwright, Severina
2
Dow, Kevin
2
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2
Felzensztein, Christian
2
Finch, John H.
2
Ford, David
2
Forkmann, Sebastian
2
Gabrielsson, Mika
2
Geiger, Susi
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Geile, Andrea
2
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Technological economics
2
The Oxford handbook of project management
1
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ECONIS (ZBW)
7
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1
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
2
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
3
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
4
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
5
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
6
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
7
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
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