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~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~subject:"Business network"
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Search: subject:"B-to-B-Marketing"
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Business network
B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
6
Supplier relationship management
6
Marketing management
5
Marketingmanagement
5
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4
Project management
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Organisationsstruktur
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Baaken, Thomas
Cova, Bernard
Henneberg, Stephan
11
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8
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Rod, Michel
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Camarero Izquierdo, Carmen
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Industrial marketing management : the international journal for industrial and high-tech firms
4
The Oxford handbook of project management
1
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ECONIS (ZBW)
5
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1
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
2
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
3
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
4
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
5
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
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