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~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~subject:"Deutschland"
~subject:"Empirische Methode"
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Empirische Methode
B-to-B-Marketing
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Business-to-business marketing
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Baaken, Thomas
Cova, Bernard
Backhaus, Klaus
11
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Technological economics
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
2
Representing BtoB reality in case study research : challenges and new opportunities
Borghini, Stefania
;
Carù, Antonella
;
Cova, Bernard
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10003954466
Saved in:
3
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
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