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~person:"Baaken, Thomas"
~person:"Cova, Bernard"
~subject:"Deutschland"
~subject:"Marketing management"
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Deutschland
Marketing management
B-to-B-Marketing
16
Business-to-business marketing
16
Lieferantenmanagement
6
Supplier relationship management
6
Business network
5
Marketingmanagement
5
Unternehmensnetzwerk
5
Beziehungsmarketing
4
Project management
4
Projektmanagement
4
Relationship marketing
4
Business-to-Business-Marketing
3
Organisationsstruktur
3
Organizational structure
3
Beschaffungsmarketing
2
Bundling strategy
2
Communication
2
Customer value
2
Germany
2
Kommunikation
2
Kundenwert
2
Leistungsbündel
2
Sensemaking approach
2
Sensemaking-Ansatz
2
Theorie
2
Theory
2
Aufsatzsammlung
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Beschaffung
1
Contact
1
Emotion
1
Empirical method
1
Empirische Methode
1
Initiation
1
International business
1
International management
1
International marketing
1
Internationales Management
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Internationales Marketing
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English
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German
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Baaken, Thomas
Cova, Bernard
Kleinaltenkamp, Michael
14
Backhaus, Klaus
13
Homburg, Christian
9
Di Benedetto, C. Anthony
8
Hofmaier, Richard
7
Lindgreen, Adam
7
Voeth, Markus
6
Weiber, Rolf
6
Fließ, Sabine
5
Fritz, Wolfgang
5
Jacob, Frank
5
Terho, Harri
5
Falkenreck, Christine
4
Grewal, Rajdeep
4
Lilien, Gary L.
4
Pepels, Werner
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Agnihotri, Raj
3
Bertini, Marco
3
Blankson, Charles
3
Blythe, Jim
3
Büschken, Joachim
3
Cartwright, Severina
3
Claßen, Matthias
3
Diller, Hermann
3
Eggert, Andreas
3
Guo, Chiquan
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Meffert, Heribert
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Siems, Florian
3
Stock-Homburg, Ruth
3
Strothmann, Karl-Heinz
3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Technological economics
2
The Oxford handbook of project management
1
Source
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ECONIS (ZBW)
5
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1
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
2
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
3
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
4
Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard
;
Salle, Robert
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
Saved in:
5
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
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