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~person:"Baaken, Thomas"
~person:"Fließ, Sabine"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Advances in services marketing
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Kompetenztransfer im Investitionsgütermarketing
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Die Differenzierung des Käuferrisikos als Konzept zur Auswahl von Transferinstrumenten
Baaken, Thomas
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 107-126)
.
1997
Persistent link: https://www.econbiz.de/10001299650
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Customer integration in business-to-business-marketing
Kleinaltenkamp, Michael
- In:
Advances in services marketing
,
(pp. 27-48)
.
1997
Persistent link: https://www.econbiz.de/10001297072
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