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~person:"Baaken, Thomas"
~person:"Sattler, Kathrin"
~subject:"Beschaffungsmarketing"
~subject:"Lieferantenmanagement"
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Beschaffungsmarketing
Lieferantenmanagement
B-to-B-Marketing
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Business-to-business marketing
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Business-to-Business-Marketing
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Beschaffung
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Germany
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Marketingmanagement
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Relationship marketing
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Theory
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Aufsatzsammlung
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Investitionsgütermarketing
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Mobile Marketing
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Mobile marketing
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Baaken, Thomas
Sattler, Kathrin
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Keränen, Joona
9
Sharma, Piyush
9
Sridhar, Shrihari
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
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Jacob, Frank
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Homburg, Christian
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Mohan, Mayoor
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Mora Cortez, Roberto
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Rodríguez, Rocío
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Agnihotri, Raj
6
Backhaus, Klaus
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Brennan, Ross
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Grewal, Rajdeep
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Henneberg, Stephan
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La Rocca, Antonella
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Nyadzayo, Munyaradzi W.
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Rangarajan, Deva
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Roberts-Lombard, Mornay
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Snehota, Ivan
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Voeth, Markus
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Zolkiewski, Judy
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Andersen, Poul Houman
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Chatterjee, Sheshadri
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Christodoulides, George
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Cova, Bernard
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Ehret, Michael
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Gil Saura, Irene
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Holmlund, Maria
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Technological economics
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ECONIS (ZBW)
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Three empirical studies on strategies and organisation of procurement
Sattler, Kathrin
-
2012
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1. ed.
Persistent link: https://www.econbiz.de/10009769983
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2
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
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3
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
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