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~person:"Baaken, Thomas"
~subject:"Investitionsgütermarketing"
~subject:"Marketingmanagement"
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Investitionsgütermarketing
Marketingmanagement
B-to-B-Marketing
4
Business-to-business marketing
4
Business-to-Business-Marketing
3
Beschaffungsmarketing
2
Beziehungsmarketing
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Deutschland
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Germany
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Kommunikation
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Marketing management
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Relationship marketing
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Theorie
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Theory
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Aufsatzsammlung
1
Beschaffung
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Emotion
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Knowledge transfer
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Lieferantenmanagement
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Mobile Marketing
1
Mobile marketing
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Multimedia
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Baaken, Thomas
Kleinaltenkamp, Michael
27
Backhaus, Klaus
16
Di Benedetto, C. Anthony
8
Plinke, Wulff
8
Hofmaier, Richard
7
Lindgreen, Adam
7
Godefroid, Peter
6
Jacob, Frank
5
Pförtsch, Waldemar A.
5
Terho, Harri
5
Voeth, Markus
5
Blythe, Jim
4
Geiger, Ingmar
4
Grewal, Rajdeep
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Kliche, Mario
4
Lilien, Gary L.
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Ulaga, Wolfgang
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Valla, Jean-Paul
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Zimmerman, Alan S.
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Agnihotri, Raj
3
Blankson, Charles
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Cartwright, Severina
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Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
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Fließ, Sabine
3
Fuchs, Wolfgang
3
Guo, Chiquan
3
Homburg, Christian
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Keränen, Joona
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Kleikamp, Christian
3
Lim, Weng Marc
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Möller, K. E. Kristian
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Mühlfeld, Katrin Susanne
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Ngo, Liem Viet
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O'Cass, Aron
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Parvinen, Petri
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Pepels, Werner
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Technological economics
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ECONIS (ZBW)
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1
Business-to-Business-Kommunikation : neue Entwicklungen im
B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
2
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
3
Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
Kliche, Mario
(
ed.
);
Baaken, Thomas
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014270513
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