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~person:"Baal, Sebastian van"
~subject:"Empirical study"
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Should retailers harmonize marketing variable across their distribution channels? : an investigation of cross-channel effects in multi-channel retailing
Baal, Sebastian van
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1038-1046
Persistent link: https://www.econbiz.de/10010437669
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