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~person:"Baalbaki, Sally"
~subject:"Markenführung"
~subject:"Tourismusmarketing"
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Markenführung
Tourismusmarketing
Brand management
3
Brand equity
2
Brand image
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2
Measurement
2
Messung
2
Advertising
1
Advertising effects
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PLS-SEM regression
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Baalbaki, Sally
Guzman, Francisco
11
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Veloutsou, Cleopatra
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Journal of business research : JBR
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
2
A consumer-perceived consumer-based
brand
equity
scale
Baalbaki, Sally
;
Guzmán, Francisco
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011477639
Saved in:
3
Consumer based
brand
equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
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