TIGANAS, Andrei; TICLAU, Tudor; MORA, Cristina; BACALI, … - In: Revista de cercetare si interventie sociala 34 (2011) September, pp. 212-233
Both marketing and leadership are subjects of high interest especially for private sector organizations, with countless research done regarding their influence on organizational performance. However, their meaning and use changes when put in a public context. Taking into consideration the last 3...