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~person:"Bach, Stephanie"
~person:"Foroudi, Pantea"
~subject:"Corporate strategy"
~subject:"Strategisches Management"
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Corporate strategy
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Bach, Stephanie
Foroudi, Pantea
Esch, Franz-Rudolf
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International journal of contemporary hospitality management
1
International journal of hospitality management
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ECONIS (ZBW)
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
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