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~person:"Bachmann, Frank"
~person:"Chen, Rong"
~person:"Friedlandt, Jens"
~type_genre:"Aufsatz in Zeitschrift"
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Brand attachment
1
Brand image
1
Brand-store-consumer personality
1
Consumer Generated Content
1
Consumer behaviour
1
Customer Review
1
Konsumentenverhalten
1
Luxury
1
Luxury goods
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Luxusgüter
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Markenimage
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Online Review Perception
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Online shopping
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Perceived usefulness
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Personality congruence
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Personality psychology
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Persönlichkeitspsychologie
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Aufsatz in Zeitschrift
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Bachmann, Frank
Chen, Rong
Friedlandt, Jens
Wiedmann, Klaus-Peter
77
Hennigs, Nadine
19
Walsh, Gianfranco
11
Buxel, Holger
9
Haase, Janina
7
Klarmann, Christiane
7
Schmidt, Steffen
6
Behrens, Stefan
4
Godey, Bruno
4
Seegebarth, Barbara
4
Aiello, Gaetano
3
Bettels, Jannick
3
Buckler, Frank
3
Donvito, Raffaele
3
Frenzel, Tobias
3
Karampournioti, Evmorfia
3
Klee, Alexander
3
Labenz, Franziska
3
Langner, Sascha
3
Pederzoli, Daniele
3
Wuestefeld, Thomas
3
Gross, Philip
2
Hennings, Nadine
2
Kassubek, Martin
2
Langerfeldt, Michael
2
Mettenheim, Walter von
2
Pankalla, Lars
2
Raffée, Hans
2
Wüstefeld, Thomas
2
Adam, David L.
1
Alves de Freitas, Maria
1
Balderjahn, Ingo
1
Berens, Guido A. J. M.
1
Boecker, Clemens
1
Carduck, Juliane
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Chan, Priscilla
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Christodoulides, George
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
2
Welche Kundenrezension führt zum Kauf? : eine empirische Analyse der wahrgenommenen Nützlichkeit von Online-Rezensionen und deren Einfluss auf Kaufentscheidungen
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Friedlandt, Jens
; …
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
45
(
2016
)
7
,
pp. 340-349
Persistent link: https://www.econbiz.de/10011540035
Saved in:
3
Management von Tradition : Marketingpotenziale am Beispiel der Automobilbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Wüstefeld, Thomas
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
39
(
2010
)
12
,
pp. 582-586
Persistent link: https://www.econbiz.de/10008778117
Saved in:
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