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~person:"Bacik, Radovan"
~subject:"Consumer behaviour"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
advertising
Konsumentenverhalten
3
Advertising
2
Politics
2
Politik
2
Voting behaviour
2
Wahlverhalten
2
Werbung
2
political marketing
2
Advertising effects
1
Beziehungsmarketing
1
E-commerce
1
Electronic Commerce
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Political party
1
Politische Partei
1
Public relations
1
Relationship marketing
1
Slovakia
1
Slowakei
1
Werbewirkung
1
consumer
1
customer insight
1
e-commerce
1
image
1
marketing communication
1
online consumer behavior
1
online shopping
1
public relatins
1
voter behaviour
1
Öffentlichkeitsarbeit
1
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3
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Aufsatz in Zeitschrift
Article in journal
3
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English
3
Author
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Bacik, Radovan
Pelsmacker, Patrick de
30
Septianto, Felix
28
Dens, Nathalie
27
Gierl, Heribert
25
Eisend, Martin
24
Ko, Eunju
17
Yoon, Sukki
16
Diamantopoulos, Adamantios
15
Pauwels, Koen
15
Wu, Linwan
15
Reijmersdal, Eva A. van
14
Taylor, Charles Raymond
14
Dahlén, Micael
13
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
Jang, Soocheong
13
Muehling, Darrel D.
13
Chan, Kara
12
Grewal, Dhruv
12
Ilicic, Jasmina
12
Laroche, Michel
12
Loureiro, Sandra Maria Correia
12
Matthes, Jörg
12
Phau, Ian
12
Quach, Sara
12
Teng, Lefa
12
Thaichon, Park
12
Torres, Ivonne M.
12
Bellman, Steven
11
Choi, Yung Kyun
11
Dodoo, Naa Amponsah
11
Hudders, Liselot
11
Law, Chun Hung Roberts
11
Mattila, Anna S.
11
Naderer, Brigitte
11
Rita, Paulo
11
Zúñiga, Miguel Ángel
11
Akram, Umair
10
Bijmolt, Tammo H. A.
10
Smit, Edith G.
10
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Marketing i menedžment innovacij : m&mi
2
Oeconomia Copernicana
1
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ECONIS (ZBW)
3
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1
Analysis of the impact of
advertising
on the change of voter behavior of consumers (voters) in the Slovak Republic
Gburova, Jaroslava
;
Gavurova, Beata
;
Bacik, Radovan
; …
- In:
Marketing i menedžment innovacij : m&mi
14
(
2023
)
3
,
pp. 134-141
Persistent link: https://www.econbiz.de/10014375513
Saved in:
2
Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing
Stefko, Robert
;
Bacik, Radovan
;
Fedorko, Richard
; …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 181-223
Persistent link: https://www.econbiz.de/10013255852
Saved in:
3
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
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