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~person:"Back, Andrea"
~subject:"Innovationsmanagement"
~subject:"USA"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Fallstudie"
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Innovationsmanagement
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Betriebliches Informationssystem
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Web 2.0 und Social Media in der Unternehmenspraxis : Grundlagen, Anwendungen und Methoden mit zahlreichen Fallstudien
Back, Andrea
;
Gronau, Norbert
;
Tochtermann, Klaus
-
2012
-
3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014008918
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